Patrick
Arkins - VP of Marketing
"The brain is a
wonderful organ. It starts working the moment you
get up in the morning, and does not stop until you
get into the office."
-Robert Frost
While
earning his MA in Marketing Communications from Emerson
College, Patrick interned at the prestigious Boston
Bread Company working for Baron Jameston von Potter, a
Liechtenstein immigrant who came to America in search of
wealth and fame. It was while working with Barron von
Potter that Patrick developed his love for toast and
learned the time-honored methods of the ancient
Toastmasters.
Shortly after meeting, Patrick and Baron von Potter
decided to leave the Boston Bread Company and start
their own research institute. Working together, they
took the first steps in developing a process for
granulating and reconstituting bread products. From this
point forward, toast would never be the same!
Patrick and Baron von Potter met Tom Porter after
learning about his research efforts at the renowned
Riesling Institute. Working together, they refined the
toast granulating and reconstitution methods (all of
which are now a closely-held and patented company
secret) and opened their first House of Toast.
As
Director of Marketing and Strategic Alliances, Patrick
has spent the last four years touring the world in
search of new and exciting spreads, jams, jellies, and
pastes to compliment the House of Toast menu of toasted,
loaf-based bread products.
Through
his efforts, House of Toast has forged key alliances and
exclusive in-restaurant marketing agreements with the
makers of such savory and exotic malt-based toast
compliments as Marmite, Vegemite and Bovril. In
addition, House of Toast now provides the finest, most
chocolateyest and sweetest international spread
accessories such as Nutella, Hagelschlaag, and Vruchten
Hagel. Naturally, the standard American favorites of
honey, jellies and jams, and the English/American
crossover, marmalade. As Patrick would say - We don't do
cream cheese!
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