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HOT News
Jacques and Jeffrey Open 1st House of Toast
Franchise
 House
of Toast is pleased to announce the opening of their
first franchised restaurant in the United States. The
store, located at 1256 Mendon Avenue in Cumberland,
Rhode Island is owned and operated by the team of Kevin
Jacques and Fred and Linda Jeffrey - otherwise known as
J3 Enterprises.
Daphne Anderson, President and CEO said that the
franchising approach, although new to House of Toast, is
necessary to keep up with the increasing market demand
for House of Toast products. "We're excited about this
additional opportunity to accelerate our growth",
Anderson stated, "J3 Enterprises was the hands-down
choice when it came to deciding who would get the first
franchise."
A well known and respected team in the local restaurant
business, the members of J3 Enterprises are admired by
all for their keen business acumen and slick marketing
skills. They opened their first restaurant, The Atomic
Burrito in 1999 and went on to open 5 additional
restaurants over the next 3 years.
 Speaking
to a group of local reporters Kevin Jacques stated that
House of Toast is the perfect compliment to their other
restaurants. "Everyone knows us for our Atomic Burrito
success, this is a great way for us to diversify and
reach a broader segment of the market." Linda and Fred
couldn't agree more, "We were looking for something to
compliment our Atomic Burrito concept but didn't want to
have to start from scratch. Investing in a House of
Toast franchise was a no-brainer for us - heck, we are
probably their most active customers anyway!"
 The
Cumberland, Rhode Island store is one of the largest
QSTs (quick service toastuaries) in the area and is also
the first to showcase our Series-12 TDK (Toast
Distribution Kiosk). By following the on-screen
directions users can select from assorted type of bread,
determine the breads re-hydrated thickness, establish
toasting preference and then choose from a wide variety
of spreads. An extremely elegant and well designed unit,
the Series-12 will be introduced in all stores by the
end of the year.
Congratulations Kevin, Linda and Fred from everyone at
House of Toast!
House of Toast is the world's
premier Toast Eatery, with over 200 locations in the US
alone.
To request franchise, employment
or any additional information, please use the contact us
form on this web site.
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