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HOT News
House of Toast Launches New Ad Campaign
 House
of Toast, the industry leader when it comes to
re-hydrated bread-based food products, announced the
start of an aggressive nation-wide advertising campaign
- "50 Way's to Leave Your Toaster". The campaign,
created by the small Providence based advertising agency
Media Opportunities and Relations (MOR) will parody the
famous Paul Simon song on billboards as well as through
assorted print, radio and television spots.
 Always
aggressive and leading edge in their marketing approach,
House of Toast hopes to generate a new level of
awareness about the versatility and flexibility of their
unique bread-based products. This most recent campaign
comes on the heels of what was considered one of the
most successful advertising themes to date: "Toast, It's
Not Just For Breakfast Anymore!" generated unprecedented
interest in the company and it's product offering and
received several awards from the advertising community.
Daphne Anderson, President and CEO stated, "This will be
our first major change since the 'Toast Beyond
Breakfast' campaign. The new ads have tested well, we're
just anxious to see how the whole country will respond",
"There was a lot of confusion about Toast through the
90's - we think we've set the record straight - now it's
time to kick things into high gear!"
 An
excited Anderson continued by stating that, "The ad's
have already generated tremendous interest in their test
markets. Now that we are going national, customers will
be able to submit their own 'Ways To Leave Their
Toaster' through the company web site. Selected
responses will be incorporated into the advertising
campaign and one grand prize winner will be awarded a
special prize!"
House of Toast is the world's
premier Toast Eatery, with over 200 locations in the US
alone.
To request franchise, employment
or any additional information, please use the contact us
form on this web site.
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